- Role: Branding, Website & Digital Marketing
- Service: Digital Marketing
- Completed: August 2020
PROJECT BRIEFING
Dataspace is a new online ordering system that raises the stakes for everyone requiring a solution for online workwear orders – especially large companies (100+ employees).
The clients needed powerful branding that would resonate in the minds of purchasing decision-makers.
1. BRAND IDENTITY & LOGO DEVELOPMENT
2. WEBSITE AND APP DEVELOPMENT
The Dataspace website needed to fit in seamlessly with the existing RWW one in order to provide current customers with the ability to access their accounts and place orders online.
To compliment the website, we also designed and developed a mobile app to make ordering a breeze for customers at any time of the day. As a result of these additions going live, RWW saw an increase in conversions.
3. VIDEO BROCHURE
Given the Dataspace platform is all digital, we thought the informational brochure should match. We created a DVD explaining the benefits of the management software and how to use it effectively. It was given to potential customers as a way to stand out from the crowd and reinforce the ease of going digital when it comes to your business.
4. DIGITAL MARKETING
It was important for Dataspace, once launched, to be advertised to the right people to not only raise brand awareness but push the benefits of switching uniform suppliers. The process of convincing businesses to change processes is not an easy or quick one, so it was critical that we connected with other key decision makers. With careful targeting across select channels, Dataspace’s conversion rate has icreased.
RESULTS
We created a digital marketing strategy to establish awareness, education, consideration, and in-bound leads and provide a ‘door-opener’ for the outbound sales efforts of BDMs so they are not always approaching prospects “cold”.
A successful launch of the software and awareness campaign with outreach to over 500 potential businesses on the eastern seaboard
Business revenue of $5 million and 10-15 tenders, with a 50% conversion/win rate.
your project into a success story.