- Role: Website Development
- Service: Web Development
- Completed: July 2021
PROJECT BRIEFING
1. BRAND IDENTITY & GUIDE
Our team of brand and marketing specialists worked with Allura to review their existing project brand and identify opportunities to refine and transform the brand to match the essence of the project and key market.
Our designers, branding expert, and copywriter developed and delivered a polished brand to reflect the professionalism of this upmarket development whilst maintaining the coastal heritage of Jervis Bay.
2. WEBSITE DESIGN & DEVELOPMENT
The Allura brand is centred around the personal experience of coastal living so our team of content and website developers created a digital space that encapsulates experiential design. A vivid mix of video footage, photography, and typography transports the user to the serene landscapes of Jervis Bay. We focused on simple functionality to best highlight the stunning content and create a seamless, relaxed user experience.
3. SALES BROCHURE AND MATERIALS
The sales brochure is the cornerstone of property marketing and our graphic designers and marketing team went above and beyond to produce high-quality results for Allura. The brochure has been designed to create a tactile journey through the project and property. Printed on high-quality stock paper with exemplary attention to detail, the Allura sales brochure is complemented by a suite of key marketing and sales materials to deliver an outstanding impact.
4. DIGITAL MARKETING
We developed a comprehensive digital marketing strategy to ensure Allura was placed in front of the right audiences, at the right time. Our SEO, SEM, and social media experts worked together to create an integrated strategy to deliver high-quality, qualified leads to the client.
RESULTS
Our designers, branding expert, and copywriter worked closely to develop a more polished brand, while our SEO, SEM, and social media experts developed a strategy that would bring high-quality, qualified leads.
This resulted in sales collateral our client loved and led to a successful campaign and the property sold out within 6 months.
your project into a success story.