- Role: Branding & Digital Marketing
- Service: Digital Marketing
- Completed: February 2022
PROJECT BRIEFING
Perfectly positioned in the heart of Liverpool, the Evolve Bathurst Street apartments are at the epicentre of a transforming landscape. Sydney’s fastest-growing district, Liverpool brings a life of convenience, and culture.
The clients wanted a vibrant and upmarket brand that complimented their vision for the 96-apartment development, including display collateral and a development website.
1. BRAND IDENTITY & LOGO DEVELOPMENT
We led a team of branding experts in a discovery session with the developers to understand what the new development would mean for the community, it’s investors and of course, it’s residents. The brand concept encapsulates growth of the Greater Western Sydney region and the transformation of Liverpool into a cultural and industrial mecca.
From the discovery sessions, our branding experts and copywriter developed the name, taglines and vision which would go on to inform a robust design concept. Evolve Bathurst Street represent growth, transition and change; as individuals, as families and as a city.
2. DISPLAY SUITE
Every real estate project needs a stunning sales office to call home. The FrogOnline team, using the new Evolve branding, worked closley with interior designers and sales staff to fit out a space that would provide a seamless and impressive storytelling experience that resonates with potential buyers. Using a variety of media, the suite immerses buyers into the convenient lifestyle Evolve apartments offers. To compliment the experiential design of the display suite, we also designed directional signage and hoarding for the site.
3. LANDING PAGE DESIGN & DEVELOPMENT
A landing page is a must for just about every business out there these days, so we put together a custom web package to help bring quality leads into the sales office. The result is a mobile-responsive landing page designed to pique the interest of those researching property developments in Sydney.
4. DIGITAL MARKETING
We worked strategically across Google and social media to bring quality traffic to the landing page.
5. PRINT MARKETING
As part of an effective sales strategy, we supported our online efforts with some tangible collateral that is still commonly utilised in the real estate industry. This included brochures, flip books and press ads among others.
RESULTS
Our clients achieved a complete sell-out of the apartments within 2 years, despite a very difficult time for apartment sales in the Sydney market, including COVID shutdowns and the Sydney building defects inquiry.
your project into a success story.