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Ezy Law

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  • Role: Branding & Digital Marketing
  • Service: Digital Marketing
  • Completed: Ongoing

PROJECT BRIEFING

Ezy Law is an established network of qualified and experienced lawyers to help our community find the right experts. They pride themselves on being the go-to service for people looking for a reputable lawyer without the confusion and stress of trying to find them.

Our relationship with Ezy Law began when they were a start-up lead generation company for Australian law firms in need of brand identity and messaging that would attract new law leads and establish their trust and authority in the marketplace.

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1. BRANDING

Our team of brand and marketing specialists worked with Ezy Law to create their existing brand and identity opportunities to evolve and develop a competitive edge. Ezy Law overcomes a significant gap between individuals and legal services. Our designers, branding experts and copywriter crafted a polished brand to convey the ease and high level of support offered through their services.

2. WEB DESIGN

The FrogOnline designers and web developers created a modern digital space that simplifies the process of finding a lawyer for their clients. The highly informative website displays important information in a way that’s easy to digest and navigate, giving clients peace of mind and a level of comfort when dealing with confusing and often complex legal issues.

3. DIGITAL MARKETING

To accompany the fit-for-purpose website, we developed a comprehensive digital marketing strategy and full lead generation funnel to ensure Ezy Law target the right audience, at the right time. Our SEO, SEM and social media experts collaborated to integrate a strategy that would deliver high quality, qualified leads with a CPC of $5.40 & CTR above 3%.
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RESULTS

Ezy Law achieved 100 leads in the first month of the launch and continuing to grow 5% each without increasing the media spend. We continue to work with Ezy Law to improve their CPL and CPA.
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