- Role: Design
- Service: Digital Marketing
- Completed: 26 Jan 2021
PROJECT BRIEFING
1. BRAND IDENTITY & LOGO DEVELOPMENT
2. CREATIVE BRANDING STRATEGIES
We created on-brand designs for multiple marketing strategies; from graphic design for prepress, large format design for vending machines, a 100-page product guide and even a pop-up shop made from a shipping container.
3. WEB DESIGN & DEVELOPMENT
To compliment RWW’s new look, we also developed a sleek new, mobile-responsive website optimised for conversions. This then served as a foundation for an SEO overhaul and digital marketing campaign.
We also developed an online Safety Procurement Cost Assessment Calculator so that visitors can work out how much they can save on procurement costs when buying with RWW.
4. DIGITAL MARKETING
Like a lot of businesses out there, RWW Group needed to connect with online customers in order to continue scaling. So, after our analysts reviewed their current strategy, we found some new opportunities to utilise while marketing online.
We created a custom strategy plan across Google ads, social media and other marketing partners in a bid to increase brand recognition and maximise ROIs by ensuring we were being seen by the right audience. Our custom package also included ongoing support so they can stay up-to-date with the most recent algorithm changes and stay one step ahead of their competitors.
RESULTS
RWW Group’s new branding perfectly captures its brand values. The new website, including the Safety Procurement Cost Assessment Calculator, has significantly increased the number of leads since implementation.
your project into a success story.