Most of us have our radars on for those sneaky scammers but, for some reason, as soon as the voice on the phone says they are from Google – that radar turns off.

Think back to the last time you were on public transport, waiting in a line, walking through a mall, or even out socialising with friends.Chances are if you looked around, there would be a depressing number of eyes glued to mobile phones.

Sole traders: skilled at very many things, but oh so often business and branding isn’t one of them.

Every good marketer understands the importance of keeping an eye on the future just to be ahead of the curve on emerging marketing channels, new trends, and better ideas to express brand messages.