What the Facebook news ban means for businesses and digital advertising
What the Facebook news ban means for businesses and digital advertising
When it comes to digital advertising we are all too familiar with big tech changing the goalposts.
Throughout COVID-19 lockdowns across the country, many businesses saw increases to their online business, allowing them to keep trading while being unable to open their doors.
As digital marketing experts we are constantly asked the questions of ‘what paid ads should I be doing, Facebook or Google?
The holiday season is traditionally a busy time for many businesses, and in recent years it has become more competitive when advertising on social media platforms like Facebook and Instagram.
Despite Australian states starting to come out of their COVID-19 lockdowns, many consumers are still happy to stay with online shopping, meaning business owners need to look at how their advertising spend is best utilised on the platforms their potential customers are browsing and shopping on.